MERCHANDASING
24 Feb 1955
Steven Paul was born in San Francisco, the son of Abdulfattah and Joanne. He is adopted by Jobs Family
1969
Steve Jobs meets Steve Wozniak, 5 years older, through a mutual friend. Woz and Steve share a love of electronics, Bob Dylan, and pranks
1 Apr 1976
Apple Computer Inc. is incorporated by Steve Jobs, Steve Wozniak and Ron Wayne
Spring 1976
Steve and Woz start assembling Apple I computers in the Jobses’ garage, and sell them to computer hobbyists, including 50 for the Byte Shop
12 Dec 1980
Apple goes public, increasing Steve Jobs’ net worth from dozens of millions of dollars to over $200 million
Feb 1982
A portrait of Steve Jobs ends up on the cover of Time Magazine, under the title ‘Striking it Rich’.
8 Apr 1983
PepsiCo CEO John Sculley becomes Apple’s CEO after having been wooed by Steve Jobs for several months
24 Jan 1984
Macintosh is launched in great fanfare at Apple’s annual shareholder meeting
17 Sep 1985
Steve Jobs resigns from Apple and starts NeXT with five other refugees from Apple.
30 Jan 1986
Jobs buys the computer division of George Lucas’ ILM for $10 million and incorporates it as Pixar.
12 Oct 1988
Apr 1989
Steve Jobs is named ‘Entrepreneur of the decade’ by Inc. magazine
18 Mar 1991
Steve Jobs marries Laurene Powell in Yosemite under the blessing of Steve’s old zen guru Kobin Chino. Laurene is already pregnant
29 Nov 1995
One week after Toy Story is out, Pixar goes public. Steve Jobs’s worth rises to $1.5 billion, more than it ever was during his first tenure at Apple
Early 1996
Dec 1996
Apple, which was desperately looking for a modern operating system to buy, eventually buys NeXT for $400 million. Steve Jobs is named “informal adviser” to Apple CEO Gil Amelio
Jul 1997
Gil Amelio is ousted by the Apple Board of directors after a disastrous quarter. Steve Jobs is named interim CEO in his place and installs his NeXT executive team at the top of Apple
6 Aug 1997
Steve Jobs introduces Apple’s new board of directors and a truce with Microsoft at Macworld Boston
Fall 1997
Apple starts its ‘Think Different’ campaign to restore its damaged brand image. The new slogan will quickly enter popular culture and define the company for the next five years
5 Jan 1999
Steve Jobs introduces the new Power Mac G3 and the color iMacs at Macworld San Francisco
April 1999
Pirates of Silicon Valley, a TV movie starring Noah Wyle as young Steve Jobs, airs
5 Jan 2000
At Macworld San Francisco, Steve Jobs drops the ‘interim’ in his title and officially becomes Apple’s CEO.
19 May 2001
Apple opens its first Retail Stores in Tysons Corner, Virginia and Glendale, California
23 Oct 2001
After an 8-month crash development program, Steve Jobs unveils iPod at a small media event on the company’s campus. He has no idea how it will tranform Apple
28 Apr 2003
30 May 2003
Opening day of Finding Nemo, Pixar’s first Best Animated Feature Academy Award winner
23 Jun 2003
Fall 2003
6 Jan 2004
Aug 2004
12 Jun 2005
Steve Jobs makes a memorable commencement speech at Stanford University. History will remember its closing remarks, Steve’s advice to the young students:
‘Stay hungry, stay foolish’
24 Jan 2006
9 Jan 2007
In his most memorable keynote presentation ever, at Macworld 2007, Steve Jobs introduces iPhone and its revolutionary touch-screen interface.
15 Jan 2008
At Macworld 2008, Steve Jobs introduces MacBook Air, with the tagline ‘the world’s thinnest notebook’. Three years later, it will come to redefine all of Apple’s notebook product line
Apr 2009
9 Sep 2009
Back at Apple, Steve Jobs makes the first public appearance after his transplant to introduce new iPods at the ‘It’s Only Rock’N’Roll’ event
27 Jan 2010
After months of wild rumors, Steve Jobs unveils iPad, ‘the biggest thing Apple’s ever done’. The tablet runs the same operating system as iPhone
24 Aug 2011
Steve Jobs resigns as CEO of Apple, with the words
‘I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.’
5 Oct 2011
Steve Jobs dies at home, surrounded by his family